Successful Facebook Marketing And Management

Learn in your own time, at your own pace, anywhere.

Real World Social Media Training

Let me be clear, this is not just another generic social media course you will find anywhere else. This is not a gimmick and it is not a special “hack”! This is a genuine opportunity to get the inside track on how to succeed with Facebook by opening the doors of my social media agency to you.

Hi, my name is Desré Tate and I’m the Co-Founder of Blue Flame Social Media and an officially recognised Facebook Consultant.

Over the last 10 years, I personally have over 100,000 posts created, posted and managed (and counting), ads and strategy for hundreds of businesses, both big and small, across multiple industries and over a million dollars in ad spend under my belt and I’ll be sharing with you exactly what I’ve learnt.

This is essentially my IP from 10 years experience.

Endorsed by the best

“Highly recommend the in-house training. Desre’s in-depth understanding of Facebook business manager with its many nuances was exceptional. We took great value from the sessions, so much so that two participants said it was the most enjoyable and useful training they’d ever received.”

— Gavin Merriman | Head of Digital

Course Details

XXX videos over a total duration of XX hours, covering XXX topics, will take you through every single element of Facebook management and marketing you’ll need to succeed no matter your situation or background.

This complete course simplifies how and what my dedicated Facebook managed social media agency does to drive success for our clients.

What you’ll learn is how we do it – what a professional social media agency does to generate success for their clients, what you specifically should be doing, and how to do it.

Basics 300x343
Facebook Basics

First things first! We’ll cover all the basics of page setup, page settings, understanding Insights, your overall Facebook presence and social policies etc.

Management 300x343
Facebook Management & Posting

This where experience and the ‘art’ of social comes into play! We’ll cover such topics as how to post, types of post, when to post, relating to your audience, personas, voice consistency, content, the Facebook algorithm and general strategy.

Facebook Marketing

This is a big one! We’ll cover all elements of a successful campaign including such topics as ad creation, implementation, split testing, re-targeting, the Facebook Pixel, how to optimise, scaling and funnelling.

FB Business Manager v3 300
Business Manager

This is your command centre! We’ll ensure you understand it, can set up correctly and show you how to navigate your way around.

Dos 300
Do’s And Don’ts

Learn the golden rules we abide by! As we progress through the training, you’ll pick up lot’s of general hits, tips, tricks and golden rules that come from a decade of experience ‘at the coal face’.

Complete Proficiency

Once you have completed the course, you will have command over your Facebook presence, be able to drive engagement, and have the knowledge to create solid marketing campaigns that will consistently achieve a return on investment.

Results That Speak Volumes

It’s always a great feeling when a client gives me $1 and I give them back $24 – that’s a ROAS (Return On Ad Spend) of over 2,400%! To think most agencies are happy with a 1:3 ratio.

Results from a retail chain for their e-commerce store:
A luxury hotel enjoying a healthy return:

Specifically built for…

Business Owners And SME’s

Ideal if you’re a business owner or SME wanting to take control of your social media, train staff members or learn yourself to drive engagement and generate sales or enquiry from Facebook.

Students And Job Seekers

Arm yourself with more real world knowledge of Facebook than most already working in the industry to help you secure the job or internship you’re after.

Media And Marketing Professionals

Perfect if you’re already in the digital or social space but looking to upskill or fill the holes in your knowledge base and stay up to date with how changes will affect your campaigns.

Take a sneak peek at my
tutorial videos.

Learning Facebook is now easier than ever with my step-by-step tutorial videos. I’ve developed a learning sequence to that will teach you why as well as how – giving you a more in-depth knowledge of Facebook.

My Story

My first major success story was in photography, coming from obscurity in 2001 through to being one of the world’s leading and most recognised white water sport photographers by 2004. Indeed, the most published white water sports photographer in North America for two years in a row and the very first female to ever win the Red Bull Illume in 2006, taking out two awards – Lifestyle and Athlete’s Choice.

In 2008, I began promoting and marketing Red Bull and Teva athletes via a relatively new online medium that was only 4 years old – Facebook! My knowledge and experience grew and developed until my husband and I started Blue Flame Social Media in 2011.

It was only in the middle of 2018 that I decided to begin teaching with a considerable number of business owners, students and marketing executives immediately seizing the opportunity to learn from me. With my time now very much in demand, I have created this online social media course to open up my knowledge and experience to an even bigger audience, enabling more people the opportunity to excel with Facebook.

  • There are no gimmicks or ‘special hacks’, just pure, real world knowledge that’s continually updated.


    Drive Awareness

    Drive Engagement

    Drive Return On Investment

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Why Take This Course

The truth is, Facebook is a marketing monster! There are so many elements to Facebook that are forever changing, trying to learn it all really is a trip down the preverbal ‘Rabbit Hole’ – as it’s a journey that most definitely becomes increasingly complex the deeper you go. Unfortunately, in this game, ignorance costs you dollars and the nature of this beast means most people ‘don’t know what they don’t know’. So, I decided to create this course in an effort to be able to help as many people and businesses as possible.

I have specifically designed this course as a simplified version of everything we do here at my agency. If you were to bring your business to us, this is essentially a guide to what we would do to make it a success.

If you’re a business owner, this course will tell you everything you need to know about Facebook, how to create awareness of your product service or brand, how to drive engagement, how to market via Facebook Ads and of course drive a return on investment. Also, if you’re considering doing it yourself or hiring an agency to do this for you, I would still advise you to do this course. I have taught plenty of business owners that simply wanted to understand what their exisiting staff or agency were doing so they could qualify if they up to the job or not. After all, knowledge is power!

If you’re already in the social space, and looking to upskill or fill in a few blanks in your knowledge base, this will do just that. The course has been broken down to enable you to pick and choose the topics you need help with and maybe pick up on a few tips you didn’t know about. As things change, I’ll keep the course updated so you can be across everything new and how it may affect your campaigns.

If you’re a student, this course will give you more knowledge than a considerable amount of digital agencies have in their entire team. Trust me on that one!

If you’ve been fishing around for a social media course, one thing I have noticed is, through all the social media training seminars, half day training courses and so forth, no one gets to the nitty gritty. For example, one of the most classic lines I’ve heard is “To increase engagement, create more engaging posts that are more appealing to your audience”. Well, what the hell does that look like and how does that help you?

You’ll notice there’s plenty of guru’s offering to help you with just your Facebook Ads, some are legitimately fantastic stuff, others maybe not so, but they will be looking for you to go to market with a minimum Facebook Ad budget of thousands of dollars per month. Whilst this is ideal, what happens if you only have $200 for the month or even less? What do you do then? How do you make that work? Well, I’ll tell you.

I’ve also noticed no one else seems to want to discuss the management of the page – the true art! What about post strategy and how to truely drive engagement etc? That is a critical part of any successful Facebook campaign as having a healthy page acts as a purchase validator – and also helps you design and write better ads too! Well, I’m going to help you with that too.

Are you ready?

Yes! Let’s Go!

Endorsed by the best

“We have found Blue Flame to be the ultimate professionals. They quickly understood the complexities of formulating Social Media strategies for a highly regulated industry with high compliance expectations. Working together with our Marketing team they formulated a SM program that works exceptionally well in the promotion of our entertainment complex. Would highly recommend their services.”

— Carol McFarlane | Executive Manager Marketing

My Experience Is Vast And Varied

I have worked with names big and small and both are equally important to me. Here’s a peek at some of them…
Global Brands
ASX Listed Companies
National Brands
SME’s & Independents

Start Learning Now With Immediate Access

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  • All features of the Standard membership
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Do you offer one-on-one consultations?

Upon purchasing a Premium Membership, you are entitled to a one-on-one 30 minute video consultation with me. You can book your session at any time via your course dashboard. If you wish to get the most from this session, I recommend waiting until you’ve completed the course or the specific sections you required so we can get through as many questions as possible.

Is the course accredited?

No. Accreditation currently takes six months within Australia. Getting course accreditation for other countries we serve is a logistical nightmare. As the social media industry moves so fast, by the time this course could gain accreditation, it would already be out of date. That’s why there are not many accredited social media courses about and why you’ll find them very generic and light on detail. This course has been designed to give you real world, workable knowledge that is updated as it happens.

What are your terms of use and privacy policies?

Please take a look at our Standard Terms and Conditions and Privacy Policy for details.

What's your refund policy?

Once you purchase a membership, as stated in our Terms & Conditions, payments are non-refundable.

What do I need to access the course?

If you are accessing this web page, you already have the hardware you need. My video training comes with supporting documentation so you’ll need to know how to download/save and open PDF’s. Make sure you have access to a reliable and relatively fast internet connection to enjoy the video modules without interruption.

What types of payment do you accept?

We accept all major credit and debit cards, including Visa, MasterCard, American Express, Discover and JCB. We also support PayPal as an alternative payment method.

Can I change plans at any time?

Upgrades or downgrades are unfortunately unavailable at present.

Still Got Questions?

Call Me And My Team:
1300 306 109 or +61 7 3482 3287
Mailing Address:
PO Box 329, North Lakes, QLD 4509, Australia
Office Address:
T206, Level 2, 1642 Anzac Avenue, North Lakes, QLD 4509, Australia

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