Facebook Marketing And Management Training

Learn in your own time, at your own pace, anywhere.


Real World Facebook Training

Time is money, and if you’re investing time in social, surely you want a return on that investment?

Hi, my name is Desré Tate and I’m the Co-Founder of Blue Flame Social Media.

Let me be clear, this is not just another generic Facebook training course you will find anywhere else. After 12 years ‘at the coal face’, I am opening the doors of my social media agency to show you exactly what I do to generate success for my clients, ranging from small local businesses through to globally recognised luxury brands.

This is essentially my IP from 12 years experience and I’m going to be sharing everything I know about Facebook Marketing and Management with you.

If you’re looking for a Facebook training course that will explain step-by-step how to run a successful campaign no matter your objective, read on.

Specifically built for…

Business Owners And SME’s

This course will tell you how to create awareness of your product, service or brand, how to drive engagement, how to market via Facebook Ads and most importantly, drive a return on investment.

Students And Job Seekers

My course will help you secure the job or internship you’re after by giving you more knowledge than a considerable amount of digital agencies have in their entire team. Trust me on that one!

Media And Marketing Professionals

If you’re looking to upskill or fill in a few blanks in your knowledge base, this will do just that. The course has been broken down to enable you to pick and choose the topics you need help with.

Course Details

Get 12 months access to 10 hours of tuition across approximately 90 videos averaging over 8 minutes each! I will take you through every single element of Facebook management and marketing you’ll need to succeed no matter your situation or background.

This complete course simplifies how and what my dedicated Facebook managed social media agency does to drive success for our clients.

What you’ll learn is how I do it – what a professional social media agency does to generate success for their clients, what you specifically should be doing, and how to do it.


A critical element that is almost always overlooked!
I will cover all the basics of page setup, page settings, general housekeeping, understanding Insights, your overall Facebook presence and social media policies etc.


This where experience and the ‘art’ of social comes into play! I will cover such topics as how to post, types of post, relating to your audience, personas, voice consistency, content, the Facebook algorithm and general strategy.


This is a big one! I will cover all elements of a successful campaign including such topics as ad creation, implementation, split
testing, understanding CBO, re-targeting, the Facebook Pixel, how to optimise, scaling and funnelling.


This is your command centre and home of all your social assets! I will ensure you understand it, can or have set it up correctly and show you how to navigate your way around.


Learn the golden rules we abide by! As we progress through the training, you’ll pick up lots of general hints, tips and tricks that come from a decade of experience ‘at the coal face’.


As part of the course, you can join a dedicated private Facebook group along with other students. I will be running regular Live Q and A sessions, adding updates and answering questions.

Results That Speak Volumes

It’s always a great feeling when a client gives me $1 and I give them back $50! – that’s a ROAS (Return On Ad Spend) of 1:50 or 5,000%! Take a look below at the results driven for some of my retail clients for their e-commerce stores. The first demonstrates an ROAS of 1:24 or 2,400%. The second 1:50 or 5000%. Do you want to know how to do this? I’ll show you how it’s done.

Personally Endorsed By

“I would say Desré has got some of the most in depth knowledge of Facebook advertising and Business Manager than probably anyone I have ever met before. Having Desré on board has really helped us in terms of taking it to the next level in regards of execution. So, understanding the nuances of Business Manager and how to squeeze the extra percentage out of campaigns.”

— Gavin Merriman | Head of Digital

Take a sneak peek at one of my tutorial videos

Learning Facebook is now easier than ever with my step-by-step tutorial videos. I’ve developed a learning sequence that will teach you why as well as how – giving you a more in-depth knowledge of Facebook.

Each and every subject is broken down into sections enabling to find and select exactly what you want to learn.

My Story

My first major success story was in photography, coming from obscurity in 2001 through to being one of the world’s leading and most recognised white water sport photographers by 2004. Indeed, the most published white water sports photographer in North America for two years in a row and the very first female to ever win the Red Bull Illume in 2007, taking out two awards – Lifestyle and Athlete’s Choice.

In 2008, I was involved with marketing Red Bull and Teva athletes and had the idea to use a relatively new online medium that was only 4 years old – Facebook! My knowledge and experience grew and developed until my husband and I started Blue Flame Social Media in 2011. Personally, I now have over 100,000 posts created, posted and managed (and counting), ads and strategy for hundreds of businesses, both big and small, across multiple industries and over a million dollars in ad spend under my belt.

It was only in the middle of 2018 that I decided to begin teaching with a considerable number of business owners, students and marketing executives immediately seizing the opportunity to learn from me. With my time now very much in demand, I have created this Facebook training course to open up my knowledge and experience to an even bigger audience, enabling more people the opportunity to excel with Facebook.

Why Take This Course

When it comes to Facebook, ignorance costs you dollars and most people ‘don’t know what they don’t know’. So, I have specifically designed this course to be a simplified version of everything we do here at my agency. If you were to bring your business to us, this is essentially a guide to what we would do to make it a success.

If you’ve been fishing around for a social media training course…

…you’ll notice there’s plenty of guru’s out there offering to help you with your Facebook Ads, some are legitimately great, others maybe not so, but what about the management of the page? What about post strategy, conflict resolution, running competitions and hashtag use, etc? Page Management is a critical part of any successful Facebook campaign. My course covers everything you need to know about both subjects.

As things change rapidly in this industry, I’ll continue to keep the course updated so you can be across everything new and how it may affect your campaigns.

Are you ready?

Personally Endorsed By

“Desré is pretty much a Facebook manual. I cannot believe what a firm understanding she has on the world of Facebook. Her ability to translate it to people like Vasia and I who had no idea about Facebook was just amazing.”

— Heidi Peuten & Vasia Vogias | Co-Founders

My Experience Is Vast And Varied

I have worked with names big and small and both are equally important to me. Here’s a peek at some of them…

Global Brands

ASX Listed Companies

National Brands

SME’s & Independents

My Agency Is Endorsed By

“Blue Flame were appointed to manage and grow our existing Facebook page at the end of 2014. They have played an instrumental role in executing our social media strategy since then. Together we have achieved exceptional engagement results and significant increases in our Brands’ fan base. Australia is now our top performing international region [above 50 other countries]. They are a proactive team of social media experts who display the highest levels of professionalism at all times, the team are an absolute pleasure to work with. Your commitment and dedication to our brand is commendable, thank you!”

— Geraldine Van Der Merwe | National Marketing Manager of Baskin-Robbins Australia


What's the entry level for this course?

This course starts at the expected level that you already have a Business Page and you know how to post to the page. I’ll take you from there.

Is the course accredited?

No. Accreditation currently takes six months within Australia. Getting course accreditation for other countries we serve is a logistical nightmare. As the social media industry moves so fast, by the time this course could gain accreditation, it would already be out of date. That’s why there are not many accredited social media courses about and why you’ll find them very generic and light on detail. This course has been designed to give you real world, workable knowledge that is updated as it happens.

What are your terms of use and privacy policy?

Please take a look at our Standard Terms and Conditions and Privacy Policy for details.

What's your refund policy?

Once you purchase a membership, as stated in our Terms & Conditions, payments are non-refundable.

What do I need to access the course?

If you are accessing this web page, you already have the hardware you need. My video training comes with supporting documentation so you’ll need to know how to download/save and open PDF’s. Make sure you have access to a reliable and relatively fast internet connection to enjoy the video modules without interruption.

What types of payment do you accept?

We accept all major credit and debit cards, including Visa, MasterCard, American Express and JCB.

Do you offer one-on-one consultations?

As part of the course, all students are invited to a Private Facebook Group. I will be adding extra lessons, answering questions and running Q & A sessions within it, so you will have plenty of opportunity to chat with me. If you would like exclusive one-to-one time, this can be booked separately outside of the course by contacting me via my agency website.

Is this course kept up to date?

Absolutely! Desré will be editing or re-recording any sections of the course as and when required.

Still Got Questions?

Call Me And My Team:
1300 306 109
Mailing Address:
PO Box 329, North Lakes, QLD 4509, Australia
Office Address:
…is at home until we all beat the Corona Virus!

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