Facebook Marketing And Management Training

Learn in your own time, at your own pace, anywhere.


Course Overview

10 Hours

Total Tuition Time

90+ Lessons

Total Lesson Count

8 Min

Average Lesson Length

12 Months

Access to Course

Course Curriculum

I will take you through every single element of Facebook management and marketing you’ll need to succeed no matter your situation or background.

Learning Facebook is now easier than ever with my step-by-step tutorial videos. I’ve developed a learning sequence with short, easily consumable videos that get straight to the point, teaching you why as well as how – giving you a more in-depth knowledge of Facebook.

Each and every subject is broken down into sections enabling you to find and select exactly what you want to learn.

  • BM Setup
  • Settings
  • Offline event setup
  • Facebook Pixel
  • Standard events
  • Custom conversions
  • Diagnostics
  • Catalogues
  • Audiences
  • Ad Account Setup
  • Creating Ads
  • Campaigns, Ad Sets and Ads
  • + more

  • Post planning
  • Organic engagement
  • Post frequency
  • The perfect post
  • Never boost a post again
  • Monitoring, responding & reviews
  • Competitions
  • Hashtags
  • + more

  • Understanding the sales funnel
  • Creating a sales funnel from conception to implementation
  • Funnel types
  • Budget management
  • Split testing
  • Social proofing
  • Scaling
  • Assessing and managing results
  • Ads and programs we use
  • + more

  • Page setup
  • Page settings
  • Messaging
  • Understanding Insights
  • Publishing tools
  • Rogue pages & location management
  • Social media policy
  • + more


Learn the golden rules we abide by! As we progress through the training, you’ll pick up lots of general hints, tips and tricks that come from a decade of experience ‘at the coal face’.

  • Join other students in a dedicated private Facebook group
  • Ask me any questions you may have
  • Enjoy Live Q and A sessions
  • Get updates as it happens

Find Out More

Let me take you through a more detailed guide on what to expect, including some examples.

Specifically built for…

Business Owners And SME’s

  • Save money
  • Stop outsourcing
  • Upskill internal staff
  • Keep your marketing in-house
  • Create awareness
  • Drive engagement
  • Market via Facebook Ads
  • Drive a solid return on investment

Students And Job Seekers

  • Know more than some digital agencies have in their entire team. Trust me on that one!
  • Gain real world knowledge
  • Secure the job or internship you’re after
  • Get support when you need it

Media And Marketing Professionals

  • Upskill
  • Fill in the blanks in your knowledge base
  • Pick and choose the topics you need help with
  • Get help with your campaigns

Student Testimonials

“I have only known Desre a short while now and always have such great communication with her. She always explains everything straight to the point and is patient when I don’t understand something.

I have learnt so much in this course already, although so much more to learn and I can’t wait!

I love the closed Facebook group to be able to post about certain topics I’m unsure of and she always has such a quick response enabling me to keep moving through the course.

Looking forward to learning so much more. Wonder what’s next?!”

— Ellen | Manager

I left a review of the training day, but now I’ve had a chance to properly implement the training for what I consider to be reaaaaally good results. In the last 10 days:

We’ve had our best Social Media sales month on record – record number of sales and purchase value. This is coinciding with our sales amount increasing steadily every month since implementing the funnel/strategy.

This week we’ve had our highest sale ever go through from a BOF Ad.

One of our other external SEO agencies asked what agency we use for our social media marketing (lol, it’s ME!).

Recovered legacy spend on social media – we’re now ahead and look to keep going.

Just want to say a massive thanks and give credit /feedback /advocate for Blue Flame.

Madeleine | Digital & Content Specialist

Results That Speak Volumes

It’s always a great feeling when a client gives me $1 and I give them back $50! – that’s a ROAS (Return On Ad Spend) of 1:50 or 5,000%! Take a look below at the results driven for some of my retail clients for their e-commerce stores. The first demonstrates an ROAS of 1:24 or 2,400%. The second 1:50 or 5000%. Do you want to know how to do this? I’ll show you how it’s done.

Personally Endorsed By

“I would say Desré has got some of the most in depth knowledge of Facebook advertising and Business Manager than probably anyone I have ever met before. Having Desré on board has really helped us in terms of taking it to the next level in regards of execution. So, understanding the nuances of Business Manager and how to squeeze the extra percentage out of campaigns.”

— Gavin Merriman | Head of Digital

My Story

My first major success story was in photography, coming from obscurity in 2001 through to being one of the world’s leading and most recognised white water sport photographers by 2004. Indeed, the most published white water sports photographer in North America for two years in a row and the very first female to ever win the Red Bull Illume in 2007, taking out two awards – Lifestyle and Athlete’s Choice.

In 2008, I was involved with marketing Red Bull and Teva athletes and had the idea to use a relatively new online medium that was only 4 years old – Facebook! My knowledge and experience grew and developed until my husband and I started Blue Flame Social Media in 2011. Personally, I now have over 100,000 posts created, posted and managed (and counting), ads and strategy for hundreds of businesses, both big and small, across multiple industries and over a million dollars in ad spend under my belt.

It was only in the middle of 2018 that I decided to begin teaching with a considerable number of business owners, students and marketing executives immediately seizing the opportunity to learn from me. With my time now very much in demand, I have created this Facebook training course to open up my knowledge and experience to an even bigger audience, enabling more people the opportunity to excel with Facebook.

Why Take This Course

When it comes to Facebook, ignorance costs you dollars and most people ‘don’t know what they don’t know’. So, I have specifically designed this course to be a simplified version of everything we do here at my agency. If you were to bring your business to us, this is essentially a guide to what we would do to make it a success.

If you’ve been fishing around for a social media training course…

…you’ll notice there’s plenty of guru’s out there offering to help you with your Facebook Ads, some are legitimately great, others maybe not so, but what about the management of the page? What about post strategy, conflict resolution, running competitions and hashtag use, etc? Page Management is a critical part of any successful Facebook campaign. My course covers everything you need to know about both subjects.

As things change rapidly in this industry, I’ll continue to keep the course updated so you can be across everything new and how it may affect your campaigns.

Are you ready?

Personally Endorsed By

“Desré is pretty much a Facebook manual. I cannot believe what a firm understanding she has on the world of Facebook. Her ability to translate it to people like Vasia and I who had no idea about Facebook was just amazing.”

— Heidi & Vasia | Co-Founders

My Experience Is Vast And Varied

I have worked with names big and small and both are equally important to me. Here’s a peek at some of them…

Global Brands

ASX Listed Companies

National Brands

SME’s & Independents

My Agency Is Endorsed By

“Blue Flame were appointed to manage and grow our existing Facebook page at the end of 2014. They have played an instrumental role in executing our social media strategy since then. Together we have achieved exceptional engagement results and significant increases in our Brands’ fan base. Australia is now our top performing international region [above 50 other countries]. They are a proactive team of social media experts who display the highest levels of professionalism at all times, the team are an absolute pleasure to work with. Your commitment and dedication to our brand is commendable, thank you!”

— Geraldine Van Der Merwe | National Marketing Manager of Baskin-Robbins Australia


Video Training
$ 550
10+ Hours of Training
90+ Lessons
12 Month Membership
24/7 Access and Course Updates
Full Support via Private Facebook Group


Video Training + 1 To 1
$ 975
All Benefits of the Facebook Marketing
& Management Training
+ 1 Hour of One-to-One Training
(via Zoom) with Desré


Exclusive 1 To 1 Training
$ 3.4k+
A completely bespoke, one-to-one course,
exclusively with Desré, typically offered
over 1, 2 or 3 days with additional days
available if required.



What's the entry level for this course?

This course starts at the expected level that you already have a Business Page and you know how to post to the page. I’ll take you from there.

Is the course accredited?

No. Accreditation currently takes six months within Australia. Getting course accreditation for other countries we serve is a logistical nightmare. As the social media industry moves so fast, by the time this course could gain accreditation, it would already be out of date. That’s why there are not many accredited social media courses about and why you’ll find them very generic and light on detail. This course has been designed to give you real world, workable knowledge that is updated as it happens.

What are your terms of use and privacy policy?

Please take a look at our Standard Terms and Conditions and Privacy Policy for details.

What's your refund policy?

Once you purchase a membership, as stated in our Terms & Conditions, payments are non-refundable.

What do I need to access the course?

If you are accessing this web page, you already have the hardware you need. My video training comes with supporting documentation so you’ll need to know how to download/save and open PDF’s. Make sure you have access to a reliable and relatively fast internet connection to enjoy the video modules without interruption.

What types of payment do you accept?

All major credit and debit cards are accepted, including Visa, MasterCard, American Express and JCB.

Do you offer one-on-one consultations?

If you would like exclusive one-to-one time, you can book this by selecting the second purchase option for $875 that includes one hour of one-to-one time with me personally. Further time can be booked within the course if you require.  As part of the course, all students are invited to a Private Facebook Group. I will be adding extra lessons, answering questions and running Q & A sessions within it, so you will have any opportunity to chat with me.

Is this course kept up to date?

Absolutely! I will be editing or re-recording any sections of the course as and when required.

Still Got Questions?

Call Me And My Team:
1300 306 109
Mailing Address:
PO Box 329, North Lakes, QLD 4509, Australia
Office Address:
…is at home until we all beat the Corona Virus!

  • Call Us Now 1300 306 109
    or +61 7 3482 3287

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